This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from rockandrollautoparts.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the web pages or products you view, what websites or search terms referred you, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies – Data files placed on your device that often include an anonymous unique identifier. Learn more at http://www.allaboutcookies.org.

• Log files – Track actions on the Site and collect IP address, browser type, ISP, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels – Electronic files used to record browsing activity.
  

When you make or attempt to make a purchase, we collect your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”

If you opt in to receive SMS communications from us, we may collect your mobile phone number for that purpose. We do not share, sell, rent, or disclose your mobile phone number or any other personal information collected via SMS with third parties or affiliates for their marketing purposes.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information, including any mobile phone numbers collected.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Order Information to:

• Fulfill orders (including payment processing, shipping, and order confirmations)

• Communicate with you

• Screen for fraud

• Provide you with information or advertising relating to our products/services (based on your preferences)
  

We use Device Information to help identify fraud risks (especially IP address) and to improve our Site's performance, functionality, and marketing efforts.

SHARING YOUR PERSONAL INFORMATION

We do not sell, rent, or share your Personal Information — including your mobile number — with third parties for their direct marketing purposes.

We share Personal Information only as needed to operate our business, for example:

• We use Google Analytics (see: https://www.google.com/intl/en/policies/privacy/)
  
  

You may opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share information as required by law, such as to comply with subpoenas or other legal processes, or to protect our rights.

SMS COMMUNICATION:
We do not ask for or collect your mobile phone number for marketing purposes. If you choose to contact us via SMS—for example, to request a part—you are voluntarily initiating the conversation.

We do not send marketing or promotional messages via SMS. Any SMS communication is strictly in response to your inquiry or to provide relevant information related to your request.

We do not sell, rent, or share mobile numbers with third parties for any purpose.
Message and data rates may apply. You may end communication at any time by replying STOP.

DO NOT TRACK
We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you may request access to your personal information, and ask to correct, update, or delete it. Contact us via the email or address below.

If you're in Europe, we process your data to fulfill contracts or pursue our legitimate business interests. Your data may be transferred to countries outside of Europe, including Canada and the U.S.

DATA RETENTION
We retain Order Information unless and until you ask us to delete it.

MINORS
The Site is not intended for individuals under the age of 18.

CHANGES
We may update this policy periodically to reflect changes in practices, operations, or laws.

CONTACT US
For questions or complaints, please contact us:

Email: info@rockandrollautoparts.com
Mail: 3908 Old Santa Rita Road, Pleasanton, CA 94588